by Elizabeth Mell | Jul 13, 2024 | Uncategorized
Any good law firm marketing strategy should clearly address this question. The only exception is, of course, for sole practitioners. Firm brands and attorney brands must be integrated in a marketing campaign of any kind. Regardless of who’s name is on the door,...
by Elizabeth Mell | Jan 20, 2024 | Uncategorized
As law firms continue to grapple with issues around the future of work, the back and forth regarding return to office and the quiet consideration of long-term hybrid or remote work models, “We must maintain our firm culture!” is the battle cry being sounded in...
by Elizabeth Mell | Oct 18, 2023 | Uncategorized
In Altman Weil‘s 2017 survey on “Law Firms in Transition” which could be renamed, “Law Firms in Stagnation,” 386 law firms submitted data that depicts a sad state of business development in the legal industry. As I read the survey, from my particular perspective...
by Elizabeth Mell | Sep 22, 2022 | Uncategorized
Businesses around the globe continue to face hurdles in 2021 and law firms continue to grapple with adjusting to the challenges of pandemic. The evolution in law firm management that had been underway for some time was accelerated and made more complex in the era of...
by Elizabeth Mell | Jul 29, 2021 | Uncategorized
The gap between knowing and doing is wider than ever. When two Stanford Business School professors began research for their seminal business management book, The Knowing-Doing Gap, published in 2000, most companies didn’t even have external email. The ABA was...
by Elizabeth Mell | Nov 22, 2020 | Uncategorized
Golfing is all about networking. Whether it is bonding with new clients or quality one-on-one time with upper management, the time on the course, and drinks afterwards at the 19th hole, can be priceless in your career. According to the Barron’s survey, 80% of golfers...
