The Chicken or The Egg?

Any good law firm marketing strategy should clearly address this question. The only exception is, of course, for sole practitioners. Firm brands and attorney brands must be integrated in a marketing campaign of any kind. Regardless of who's name is on the door, a law...

The Culture Code for Law Firms

As law firms continue to grapple with issues around the future of work, the back and forth regarding return to office and the quiet consideration of long-term hybrid or remote work models, “We must maintain our firm culture!” is the battle cry being sounded in...

Where is the Training?

In Altman Weil's 2017 survey on “Law Firms in Transition” which could be renamed, “Law Firms in Stagnation,” 386 law firms submitted data that depicts a sad state of business development in the legal industry. As I read the survey, from my particular perspective as a...

Law Firms in the Post-Pandemic Era

Businesses around the globe continue to face hurdles in 2021 and law firms continue to grapple with adjusting to the challenges of pandemic. The evolution in law firm management that had been underway for some time was accelerated and made more complex in the era of...

As Lawyers’ Knowing-Doing Gap Widens

The gap between knowing and doing is wider than ever. When two Stanford Business School professors began research for their seminal business management book, The Knowing-Doing Gap, published in 2000, most companies didn't even have external email. The ABA was...

Step One: Start Now

There are lots of reasons lawyers should have a strategic business plan. Here are three: 1) It will formalize ideas and concepts, 2) It will keep you focused, and 3) It will help you establish timelines. Effective strategic plans are less about form and more about...

Time – You Can’t Get It Back

Time. It's the only thing (most) lawyers can bill for. Yet, many law firms overlook the value of time in the mind of the client. A great post from BTI Consulting's Mad Clientist Blog explains this in terms we can all understand. As the blog points out, "...wasting...