Attorneys vs Accountants: Who is Winning The Content Battle?
Marci Taylor's recent post on Find Your Mantra Blog: A New Study by Infinite Spada Considers ROI on Law Firm Content Content strategy remains a leading strategy in legal marketing, and many law firms continue to generate content at a rate that, at times, seems...
Staying in Touch — Systematically
My Simple Rules Rule #3: Stay in Touch Reading BTI Consulting's recent Mad Clientist Blog post "8 Habits of Highly-Profitable Firms," the second habit jumped out at me: "Engage in a continuing dialogue with clients about their business even when, and especially if,...
Outsourcing Legal Marketing Functions: Small Firms Look Out And Plug In
My Simple Rules Rule #2: Small Firms Should Look Out and Plug In. With attention to managing overhead in the post-recession marketplace, small and mid-size firms are embracing innovative ways to achieve the benefits of comprehensive marketing programs without costly...
Read more“…high-tech communication strips away the personal interaction needed to breed trust, a key ingredient in getting workers to pull together and carry their share of the load.”