“Marketing” is defined very differently by different firms.
Marketing = One-to-Many
Business Development = One-to-One
But the truth is, the two are inextricably intertwined. You can’t have one without the other. Nevertheless, you need strong infrastructure to support the attorneys in the firm in generating new business.
An audit consists of evaluating your current marketing infrastructure, strategies and assets. We will then benchmark your current marketing team, processes and technology to ensure that they are aligned with the goals and needs of the firm.
Rather than simply comparing your marketing department to other firms that seem similar, we will work with you to define your expectations for marketing and business development at your firm and help you to create a strategic marketing plan. We will make recommendations for improvements, and we will stay on to help implement the necessary changes.
We can assist your project managers in implementing technology solutions ranging from automated experience databases, pitch assembly programs, CRM and business development activity tracking systems to new websites and social media platforms.
We will work with you to manage outside vendors and to develop the appropriate training and protocols for your team. We can also provide training to your marketing team in every facet of marketing and business development, and will develop processes to improve the efficiency of marketing support at your firm.